Lace Up. Save Lives. Product (RED) is an awesome initiative to make our everyday products serve a bigger purpose. Nike, American Express, Apple, Gap and a whole bunch of other companies have joined in this effort to help the spread of AIDS in Africa and the world.
This commercial is the latest effort by Nike in the Product (RED) initiative.
RIvalries run deep, but there’s a cause much greater than ourselves.
Consider picking up a pair of (RED) laces at nikestore.com
